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Preparing for the Marketing-Cloud-Consultant Exam requires a combination of experience with the platform and dedicated study. Salesforce provides a range of resources to help candidates prepare for the exam, including study guides, online training courses, and practice exams. Candidates should also have practical experience with Marketing Cloud, as the exam tests not only theoretical knowledge but also practical skills.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q97-Q102):

NEW QUESTION # 97
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

A. When using an external database of record, utilize that system's identifier as the contact key.
B. Define the subscriber key as a unique value that does not relate to a specific channel.
C. Configure Contact Builder to automatically generate a unique subscriber key.
D. Regularly merge duplicate contacts to keep tracking data accurately.

Answer: A,B

Explanation:
Explanation
Two best practices that should be utilized for configuring customer data for long-term cleanliness and maintainability are:
When using an external database of record, utilize that system's identifier as the contact key. This will ensure that contacts can be identified and tracked across different channels and platforms using a consistent and persistent value.
Define the subscriber key as a unique value that does not relate to a specific channel. This will allow contacts to change their email or mobile device without affecting their subscriber key or losing their tracking history.
Configuring Contact Builder to automatically generate a unique subscriber key is not recommended, as it may create duplicate or inconsistent records if contacts already have an identifier in another system. Regularly merging duplicate contacts is not a best practice, but rather a remedial action that should be avoided by using proper data hygiene techniques. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5

NEW QUESTION # 98
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers

A. Whatpublication lists will be used?
B. Will the company need a custom preference center?
C. What will be used as Subscriber Key?
D. Will new users have an "Email ID"?
E. How will Marketing Cloud and the database sync up?

Answer: C,D,E

NEW QUESTION # 99
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais?
(Choose 2 answers)

A. %%BASEFILENAME_FROM_FILEDROP%%
B. File Drop Starting Source
C. Scheduled Starting Source
D. %%BASEFILENAME_FROM_TRIGGER%%

Answer: A,C

Explanation:
Explanation
This allows you to specify the exact name of the file when running the automation. The File Drop Starting Source is an automation activity that allows you to specify the source of the File Drop as either a Scheduled or Manual event. This allows you to control when the data is imported from the Enhanced FTP file.

NEW QUESTION # 100
A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time due to Held status within the last 60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

A. Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder.
B. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
C. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
D. Use Data Extension Extract and Import activities from Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder.

Answer: B

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is B - Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
* Tracking Extract Activity allows the extraction of bounced or held subscribers' data (bounce reasons like "Held").
* File Transfer Activity moves the extracted file into the Import directory.
* Import Activity loads the file into a Data Extension, which can then be used as the entry source for a re- engagement journey via SMS.
#Why others are wrong:
* A: SQL Query only works if the data is already in a Data Extension; Held status bounce data typically resides in Tracking Extracts.
* C: CloudPages Entry Source is incorrect - you want an automated process for SMS.
* D: API Event would require custom API calls, but there's no mention of development resources.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Tracking Extract Activity:
"Use a Tracking Extract Activity to pull tracking data, such as bounces or held status, into a file that can be imported into a data extension for use in journeys or reports." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_as_tracking_extract_activity.htm)
-

NEW QUESTION # 101
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

A. When using an external database of record, utilize that system's identifier as the contact key.
B. Define the subscriber key as a unique value that does not relate to a specific channel.
C. Configure Contact Builder to automatically generate a unique subscriber key.
D. Regularly merge duplicate contacts to keep tracking data accurately.

Answer: A,B

Explanation:
Two best practices that should be utilized for configuring customer data for long-term cleanliness and maintainability are:
* When using an external database of record, utilize that system's identifier as the contact key. This will ensure that contacts can be identified and tracked across different channels and platforms using a consistent and persistent value.
* Define the subscriber key as a unique value that does not relate to a specific channel. This will allow contacts to change their email or mobile device without affecting their subscriber key or losing their tracking history.
Configuring Contact Builder to automatically generate a unique subscriber key is not recommended, as it may create duplicate or inconsistent records if contacts already have an identifier in another system. Regularly merging duplicate contacts is not a best practice, but rather a remedial action that should be avoided by using proper data hygiene techniques.References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5

NEW QUESTION # 102
......

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