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Earning the Salesforce Certified Pardot Consultant certification can open up new career opportunities for professionals in the marketing automation field. It demonstrates to potential employers or clients that the candidate has a deep understanding of Pardot and can design and implement effective marketing campaigns using the software. Additionally, the certification is a valuable asset for individuals who want to advance their careers within their current organization or seek new opportunities in the Salesforce ecosystem.

Salesforce Certified Pardot Consultant Sample Questions (Q32-Q37):

NEW QUESTION # 32
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Pardot administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Pardot.
How should this workflow be automated?

A. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails
B. Create a report in Salesforce based on lead status of "Nurture" > Export and import into Pardot > Create a list from import > Add as recipient list on engagement program
C. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
D. Create a CRM Visible list in Pardot > Have sales also add these "Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership

Answer: A

NEW QUESTION # 33
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Pardot.
How could these requirements be met?

A. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
B. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
C. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
D. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

Answer: D

NEW QUESTION # 34
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Pardot to create Contacts only if a new prospect record is created in Pardot and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?

A. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
B. Enable the reverse sync feature through Pardot Support and create an Automation rule to assign prospects to a user in a group.
C. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
D. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.

Answer: B

NEW QUESTION # 35
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Pardot feature of email now can be used to run these tests?

A. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
B. Create a static list of approved users to use as the recipient list in the sending tab.
C. Create a test list of approved users to use in the testing tab of the email now.
D. Create a dynamic list of approved users to use as the recipient list in the sending tab.

Answer: C

NEW QUESTION # 36
What activities can be done in Pardot's engagement program? [Choose one answer]

A. Trigger, activity and rule
B. Trigger, action and rule
C. Trigger, activity and check
D. Trigger, listen and check

Answer: B

NEW QUESTION # 37
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